home & design.
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  • 64%+ have bought products or services as a result of reading an ad in Greenville Design
income
  • 15% earn incomes over $250,000,
  • 25% earn incomes over $150,000
  • Average household income: $120,000
age
  • 54% 35 to 55 years of age
  • 27% 56 to 69 years of age
sex
  • 52% female, 48% male

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enterprising
  • 33% own part or all of their business
education
  • 82% attended college, 29%+ attended graduate school
own home
  • 93% own their home; 47% with a value over $250,000
  • 44%+ will renovate or remodel within a year
  • 25% own a second home
home improvement
  • 10%+ will hire a professional decorator within a year
  • 16%+ will hire a home remodeling firm this year
  • 19%+ will hire a professional landscaper this year

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investment portfolio
  • $180,000+ average value
personal automobile
  • 30% own 3 to 6 cars
  • 48% will buy a car in the next two years
vacations
  • 80% take two or more vacations a year
  • 65% take at least one vacation in South Carolina
  • 89% take regular weekend trips
  • 52% take at least one weekend trip to the coast
  • 17% plan to take a golf vacation this year
dining out
  • 82% indicate they dine out three or more times a week

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leisure time activities
  • 62%+ enjoy gardening at home
  • 55% attend live theatre
  • 49% visit museums and art shows
  • 43%+ enjoy cooking for recreation
  • 37% attend music and dance performances
  • 35% enjoy exercise at a gym or health club
  • 12% visit a spa on a regular basis

*Research tabulated by Researchworks Strategic Marketing Research