Our readers.
Greenville Magazine reaches upper-income business owners and professionals with the discretionary income to buy your products and services. These influential decision makers read Greenville Magazine at their offices and in their homes, and keep their issues of Greenville Magazine longer than other publications. They even pass them along to friends.
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  • 64%+ have bought products or services as a result of reading an ad in Greenville Magazine
income
  • 5% earn incomes over $250,000, 25% earn incomes over $150,000
  • Average household income: $120,000
age
  • 54% 35 to 55 years of age
  • 27% 56 to 69 years of age
sex
  • 52% female, 48% male

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enterprising
  • 33% own part or all of their business
education
  • 82% attended college, 29%+ attended graduate school
own home
  • 93% own their home; 47% with a value over $250,000
  • 44%+ will renovate or remodel within a year
  • 25% own a second home
home improvement
  • 10%+ will hire a professional decorator within a year
  • 16%+ will hire a home remodeling firm this year
  • 19%+ will hire a professional landscaper this year

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investment portfolio
  • $180,000+ average value
personal automobile
  • 30% own 3 to 6 cars
  • 48% will buy a car in the next two years
vacations
  • 80% take two or more vacations a year
  • 65% take at least one vacation in South Carolina
  • 89% take regular weekend trips
  • 52% take at least one weekend trip to the coast
  • 17% plan to take a golf vacation this year
dining out
  • 82% indicate they dine out three or more times a week

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leisure time activities
  • 62%+ enjoy gardening at home
  • 55% attend live theatre
  • 49% visit museums and art shows
  • 43%+ enjoy cooking for recreation
  • 37% attend music and dance performances
  • 35% enjoy exercise at a gym or health club
  • 12% visit a spa on a regular basis

*Research tabulated by Researchworks Strategic Marketing Research