"We Take You There"
From the mountains to the beach, experience South Carolina’s most sought after vacation and relocation regions in South Carolina
"We Take You There"

Explore vacation hot spots , visit private communities and examine the beauty of our state up close – all in a full-color magazine you’ll want to keep and share for years to come!

readership
  • Over 82% pass magazines to other readers monthly
  • Over 68% save back issues
  • 32% refer back to magazines 3-10 times each month
take action
  • Over 64% buy products and services as a result of reading an ad in the magazine
income
  • SouthCarolina Magazine is distributed to households with $150k+ incomes

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age
  • 54% of readership is between 35 and 55 years of age
  • Average age 45
investment
  • Over 50% of readers have investment portfolios
gender
  • Average of 56% Female and 44% Male
education
  • 82% attended college and
  • 29% attended graduate school

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home ownership
  • 93% own their home
  • 47% own homes valued in excess of $225k
  • 22% own a second home
home improvement
  • Average of 27% will remodel or redecorate within a year
auto
  • 30% own 3 to 6 cars

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vacations
  • 80% take 2 or more vacations a year
  • Average of $3,000 is spent on each vacation
  • 89% take regular weekend trips
leisure activities
  • Average of 53% enjoy gardening
  • 47% attend arts or theater
  • 42% attend music performances
  • 37% exercise or attend a spa regularly

*Tabulated by Research Works